Pricing snapshot
ActiveCampaign plans & pricing
Compare the core plans, included features, and starting price before you choose a plan.
| Plan | Price | What's included |
|---|---|---|
| Starter | $15 / month |
|
| Plus Most popular | $49 / month |
|
| Pro | $79 / month |
|
| Enterprise | $145 / month |
|
How much does ActiveCampaign cost?
ActiveCampaign uses a four-tier model, and unlike many rivals there’s no free plan, just a trial. The prices below are starting points based on a small contact count; every tier costs more as your list grows.
The Starter plan begins at $15/month and covers email marketing, basic automation, segmentation, and signup forms for a single user to start. It’s the entry point for anyone who wants ActiveCampaign’s foundation without the heavier features.
The Plus plan starts at $49/month and is where the platform’s real strength appears: advanced visual automations, a lightweight CRM with lead scoring, landing pages, and room for more users. For most growing businesses, this is the tier that justifies choosing ActiveCampaign over a simpler tool.
The Pro plan starts at $79/month and layers on predictive sending and AI features, attribution and advanced reporting, and multi-account workflows, aimed at marketing teams running data-driven programs.
The Enterprise plan starts at $145/month with custom reporting and objects, dedicated account support, and advanced security and controls for larger organizations.
The key caveat: all four prices assume a small list. Price the plan at your actual contact count, because the same tier can cost considerably more as you scale.
Is there a free plan or trial?
ActiveCampaign has no free plan, instead it offers a 14-day free trial. You can explore the automation builder, CRM, and reporting during the trial to judge whether the platform’s depth matches your needs before paying.
That makes ActiveCampaign higher-commitment than free-tier rivals like MailerLite or Brevo, which let you stay on a free plan indefinitely. The 14 days are enough to build a couple of real automations and test the editor, so use the trial deliberately: set up the workflows you actually plan to run, not just a quick look around.
Is ActiveCampaign worth the price?
Whether ActiveCampaign is worth it hinges on whether you’ll use its power.
If you run real automation, multi-branch, behavior-triggered sequences, and lean on the built-in CRM and lead scoring, ActiveCampaign is excellent value. Few tools match its workflow depth at the Plus and Pro price points, and for sales-and-marketing teams that live in automation, it pays for itself.
If your needs are simple, broadcasts, a basic welcome series, the odd newsletter, the verdict flips. You’d be paying for, and learning, capability you won’t touch, and a lighter tool like MailerLite or Mailchimp would do the job for less, often with a free plan to start. The honest test: if you’re not building branching automations, ActiveCampaign is probably more platform than you need.
For the full hands-on picture, see our full ActiveCampaign review.
Pricing note: plans scale with list size and change often, confirm current pricing on ActiveCampaign’s site.
Pricing FAQ
How much does ActiveCampaign cost?
ActiveCampaign plans start at $15/month for Starter, $49/month for Plus, $79/month for Pro, and $145/month for Enterprise, all based on a small contact count. Prices scale up as your list grows, so the entry figures assume a modest number of contacts.
Does ActiveCampaign have a free plan?
No. ActiveCampaign doesn't offer a permanently free tier, but it does provide a 14-day free trial so you can test the automation and CRM before committing. If you need a free plan, MailerLite or Brevo are better fits.
Why does ActiveCampaign cost more as my list grows?
Like most email platforms, ActiveCampaign prices by contact count within each tier. The same plan costs more as your contacts increase, so a list of a few thousand and a list of fifty thousand can pay very different amounts on the same plan.
Is ActiveCampaign worth the price?
For teams that actually use its automation and CRM, yes, few tools match its workflow depth at this price. If your needs are simple broadcasts and a basic welcome series, you're likely paying for power you won't use, and a cheaper tool will serve you better.