Pricing snapshot
ConvertKit plans & pricing
Compare the core plans, included features, and starting price before you choose a plan.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 / forever |
|
| Creator Most popular | $9 / month |
|
| Creator Pro | $25 / month |
|
How much does ConvertKit cost?
ConvertKit, now rebranded as Kit, keeps pricing simple with three tiers built around your subscriber count. The starting prices below assume a small list; like most email tools, paid plans cost more as your subscribers grow.
The Free plan costs $0 forever and is one of the most generous in the category: up to 10,000 subscribers, unlimited broadcasts and landing pages, and the ability to sell digital products and subscriptions. For a new creator, that’s a remarkable amount of headroom without paying anything.
The Creator plan starts at $9/month and is where most active creators land. It unlocks visual automations and sequences, third-party integrations, and the tools to turn one-off broadcasts into real nurture flows. If you’re building automated welcome series or product funnels, this is the baseline.
The Creator Pro plan starts at $25/month and adds advanced reporting and deliverability features, Facebook custom audiences, subscriber scoring, and the newsletter referral system. It’s aimed at creators running ConvertKit as a serious growth engine.
Remember the scaling: those $9 and $25 figures are entry points for smaller lists. Price the plan at your subscriber count to know your real cost.
Is there a free plan or trial?
ConvertKit’s standout is its free plan rather than a trial, and at up to 10,000 subscribers, it’s far more generous than most rivals. There’s no countdown clock and no card required; you can send broadcasts, build landing pages, and even sell digital products indefinitely within that subscriber limit.
The catch is features, not contacts. The free plan omits visual automations, sequences, and integrations, so anyone who wants automated funnels will need the Creator plan. Think of the free tier as a real home for simple newsletters and a low-risk way to grow your list before upgrading.
Is ConvertKit worth the price?
Whether ConvertKit is worth paying for depends on how much you lean on automation and selling.
If you’re a creator or newsletter publisher who uses sequences, sells products, and wants integrations, the Creator plan at $9/month is good value, and the generous free tier beneath it lowers the risk of starting. Creator Pro earns its keep for creators who treat their list as a growth machine and want the advanced reporting and referral tools.
If you mostly send the occasional broadcast to a list under 10,000, you may not need to pay at all, the free plan could cover you indefinitely. And if your budget is tight at larger subscriber counts, it’s worth comparing MailerLite, which often costs less as lists scale.
For the full hands-on picture, see our full ConvertKit review.
Pricing note: plans scale with list size and change often, confirm current pricing on ConvertKit’s site.
Pricing FAQ
How much does ConvertKit cost?
ConvertKit (now Kit) has a free plan at $0 for up to 10,000 subscribers, a Creator plan starting at $9/month, and a Creator Pro plan starting at $25/month. Paid prices scale with your subscriber count, so the entry figures assume a small list.
Does ConvertKit have a free plan?
Yes, and it's unusually generous, the free plan covers up to 10,000 subscribers with unlimited broadcasts and landing pages, plus the ability to sell digital products. It lacks the automations and integrations of paid tiers, but it's a genuinely usable starting point.
Is ConvertKit the same as Kit?
Yes. ConvertKit rebranded to Kit, so you'll see both names used. The product, plans, and pricing structure are the same, only the name has changed.
Is ConvertKit worth the price?
For creators and newsletter publishers who use its automations and sell products, the Creator plan at $9/month is good value, especially given the free tier underneath it. If you only send the occasional broadcast, the free plan alone may be enough.